San Joaquin Valley Wine Growers Association
Objectives:
For our Growers & Vintners
- Build activities that focus on doing smart business in a changing and tumultuous climate in order to mitigate future regulation.
- Support the creation and existence of more regional wines to help diversify our product range and create new markets.
- Be the first line of defense to answer industry issues with our perspective. Recognize the needs and realities of the San Joaquin Valley are different than any other region in the world
For our Valued Wine Consumers
- Reintroduce the people of our Region to our Industry. Placing signs along major thoroughfares throughout the Valley will reach consumers and teach them where California wine grapes come from.
- Create and update public information (internet, tourism literature, media) on the San Joaquin Valley wine industry to show the Region in a positive light.
- Strategically place San Joaquin Valley wines at media events across the nation to interest writers in telling our story to a larger audience.
- Create and launch a marketing campaign for promotion of a San Joaquin Valley Appellation.
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